Perspectives-Lab’s blog
Blaise de Lanlay : En route toward global health, integrating body, mind and soul
Health today is at the heart of every area of consumption. More than ever, it is a subject that worries consumers as well as a central concern of brand and company development (incorporation of new regulations and business opportunities). It appeals to investors, who would rather wager on bio-tech companies and e-health than on energy. […]
New Healthy Way of Life: en route toward complete, global and connected health
Health today is at the heart of every area of consumption. More than ever, it is a subject that worries consumers as well as a central concern of brand and company development (incorporation of new regulations and business opportunities). It appeals to investors, who would rather wager on bio-tech companies and e-health than on energy. […]
Our very best wishes for the year 2013 around a silk-screened totem by the artist Romain Rivière
Perspectives Lab wishes you a wonderful and very happy year 2013 for you and your loved ones! To celebrate this New Year, two totems were created by the artist Romain Rivière and the silk-screen artist Antoine Gaslais. Why place this year under the sign of a facetted totem with solid surfaces, lines, checkerboards and pink, […]
Perspectives-Lab’s 10 optimistic predictions for 2013
On this day, December 21, 2012, Perspectives-Lab is proposing 10 optimistic predictions to better envisage the future. We wish you a very happy holiday. Enjoy your reading. 1 – Conscientious Mankind: A new responsibility or a social organization? After theparoxysm of individualism, a leap of belonging to a broad human community is emergingfor some people. […]
Jean-Pierre Winter: Itinerary of man as eternal conqueror, from war to self-creation
For centuries, men have donned roles that have been very identified and codified by a patriarchal society.Women’s accession to every profession and function, including politics, as well as the technologicalrevolutions have radically changed male references, until now attached to strength and power. Society is advancing toward sex roles that are increasingly undifferentiated. If this shaking […]
Generation X: a generation of diploma-holders opens stalls
For the last few months, restaurants and small ethnic eateries and groceries have been growing like weeds inFrench cities. The owners and managers of these micro-businesses are more or less the same age, have the same look, the same state of mind, the same background, even the same prestigious diplomas – over 20% of 30-39 year-olds have […]
Eternal youth: a dream of the all-powerful revived by plant stem cells?
Women still haven’t run out of paradoxes, notably as to fulfilling their dream of eternal beauty. If they areincreasingly mobilizing to respect, protect, even repair the planet, it is out of the question for women to let naturedominate. They dream, on the contrary, of defying it, in the same way as time and aging, going […]
Jean-Pierre Corbeau: The meal, a wonderful strategy to invent tomorrow’s sociability
The French are returning to the symbolic social power of food, a synonym of encounters, love and transmission.They once again are getting together around the table and reinventing the codes of meal-time companionship,blending conviviality and individual desires. Meals taken with the family or friends, spontaneous or planned, arereturning to the heart of French people’s social […]
Michaël Stora: The Internet, a fantastic playing field for the identity- oriented “I” for individuals and brands
The Internet proposes a fertile space for the expression of identity in which an individual can hold an exceptionalinteractive and creative forum.In an often tyrannical world demanding perfection, the individual, like the brand, shapes his image, the self-creating and the staging thereof, playing with all the facets of his personality, going as far as healthy […]
Upper personalization
The consecration of identity? The reappropriation of terrestrial realities? The “homo marketicus” assupreme being?When the IP address tends to supplant the mailing address from the civic and administration viewpoint,some people want to assert their identity in a much more concrete way by putting their initials on theirchosen objects. This identity signature gives these objects back […]
Trends, challenges and issues of online advertising 2011
Perspectives-Lab presented, for SRI, a study on the trends, challenges and issues of online advertising in theframework of the first edition of e-advertising studies: “A space for interactivity and contributions in all theirforms, the participatory Web has given impetus to radical changes in relationships between individuals but alsobetween individuals and brands. What is the place […]
Perspectives-Lab, member of the jury at the Grazia Beauty Awards 2011
The magazine Grazia called on Perspectives-Lab to contribute prospective and sociological insights into theseason’s cosmetics innovations: body-face-hair care products, makeup and perfume. The decoding and deciphering of new cosmetic products in light of consumers’ emerging beauty expectationsand a zoom onto the most iconoclastic innovations that reveal new trends. Response in November.
The festive events of summer 2011: from Obélix to Woodstock
To fight against general anxiety and worrying tomorrows, some people took their inspiration this summerfrom large-scale mythic festive events. A new optimism is emerging on the idealized beatnik model. Peoplewant to get together and experiment with a form of festive and sometimes primitive anything-goes-ism. Therewere no less than 1,200 festivals this summer in France. Small-scale […]